Odometer vs Facebook Likes
The odometer of a car is completely opposite of a Facebook fan page. You see 200,000 miles on a car and you know, from what you’ve heard, that it won’t last much longer. On the other hand, if you see 200,000 likes on a Facebook page, you automatically assume that it is worthy of your attention. Don’t let the numbers fool you.
Let’s pretend that you bought a used car off of good ol’ Craigslist, it’s a 2003 and only has 20,000 miles on it. Wow, that’s got quite a bit of life left in it. You can drive it for, at least, 10 more years! Well, a year down the road, you start to run into issues…bad transmission, leaks, misfires. What’s going on? It’s only got 23,000 miles on it now??! You’ve been swindled! The only thing you didn’t know when you bought the car was that the greasy mechanic had the odometer turned back. It originally had 220,000 miles! You were sadly fooled into thinking something was great just by looking at the numbers.
Of course, Facebook likes are the exact opposite of an odometer. You see lots of likes and you know it’s got good content. Right? The majority has spoken for you! But, take a closer look. Is the content as rich as the numbers represent? The only reason I say this is because numbers, likes, can be bought (see this video). Numbers can be manipulated just as the mechanic manipulated the odometer.
Perhaps you were falsely sold a mediocre machine that you’ve mistaken for “It has low miles, so it must run great.” This is a common misconception when viewing facebook pages. “It has a lot of likes, so it must be good.” The unfortunate thing is that the majority of people fall for this trick, which makes it hard to get a correct measure. It’s hard to present your content, especially when first starting out, when people only look at the numbers to decide if it’s worthy. It goes back to quality or quantity. Do you want a more engaged audience, or do you want the false cloak of popularity?
If you are just starting to put your work out into the world, great, keep doing it! Don’t let the numbers discourage you. It’s not about the numbers. It’s about the art you create and the passion you pour into it. Forget the popularity contest! Keep sharing it and eventually, when your work is found, you will begin to inspire others with original, untarnished creativity.
I really appreciate the support everyone has given me during this project. I hope I’m presenting valuable content which can be used to inspire you!
Here’s a video on FACEBOOK FRAUD…you gotta watch it if you are skeptical about Facebook likes.