1. Russell Spears
    January 7, 2014 @ 12:15 pm

    Today commercial work seems so much better after the democratization of photography in general. The best are rising to the top with this open competition.

    Some of the old guard were able to get away with mediocre work 15 years ago, simply because they had a monopoly with trade secrets, high costs for equipment and expensive schooling, They were able to charge hefty fees for a shoot, that today, a kid down the street can do. The availability of the web allows everyone access to the knowledge and the affordability of great equipment has leveled the playing field. Today the only thing perventing the great potential of talented and commited photographers from adding to the collection of great commercial work is dedication to the craft alone…. The talent is there where they deserve to be-that is why the best can tell you all they know, it still takes a tremendous dedication to do good work.

  2. Russell Spears
    January 7, 2014 @ 12:30 pm

    I actually had a well known commercial photographer contact me one time when I was trying to organize a studio lighting meet-up group. He was lamenting the horrible use of lighting, small corporate budgets and those dame Mac Jockeys that did on the computer what took thousands in labor, fees, materials to do all In-Camera. He was interested in selling Continuous Lighting Kits and a booklet to teach people how to do good lighting and offer expensive classes (No Doubt the same way he was trained).

    I told him that, honestly, I would go to Home Depot and surf the web before I would buy his kit and that his best bet was to take the experiences he had and the knowledge he has and make some DVDs while he still can or start a YouTube Channel and be the go to source for information to a hungry generation media fanatics.

  3. tavis
    January 8, 2014 @ 10:09 am

    You are right Russell, it takes dedication to become a great photographer! And that sucks about the commercial photographer trying to sell his services. Kudos to you for being honest with him. I don’t wish any true artist troublesome times, but if they are only in it for the money they’re just a slick salesman, undeserving of artistic success.

  4. Ars Fantasio
    April 20, 2016 @ 10:19 pm

    There is also another, critical aspect you can use to stand out, and you can hold up any old masterpiece against it and it will pass through: “Be timeless, be original and be revolutionary” This is a quote from Eiko Ishioka, I can only recommend the book about which I wrote on my blog: http://www.fantasio.info/2012/04/be-timeless-be-original-be.html
    Combined with all the information about composition, that is an amazing advantage 😉

  5. tavis
    April 23, 2016 @ 4:59 pm

    I agree completely Oliver! That book is a pretty penny, I’m glad it’s so inspiring. I like how you broke it down your thoughts on your blog. Thanks for sharing!

  6. Jason Plevras
    September 6, 2017 @ 9:57 pm

    Zack Hemsey is like Ireland’s response to Hans Zimmer

  7. tavis
    September 7, 2017 @ 10:40 am

    Yeh, he’s really good!